
OUR STORY
We’re a woman-owned and woman-run firm that delivers cutting-edge design, direct mail, media, and strategy for organizations and corporations.
OUR TEAM

PRESIDENT + FOUNDER
KATIE MERRILL
Katie grew up in Newark, Ohio, the daughter of an Air Force B-52 bomber pilot, and endured early heartbreak as a diehard Cleveland Browns fan. She moved to California after college, and began her career as an organizer for LGBTQ rights in Sacramento, where she met her wife, Tracy. For the past 25 years, Katie and Tracy have shared adventures, travels, bike trips, mountain hikes, and more - all with their loving dogs in tow. Tracy is a professionally trained civil engineer, but Katie calls Tracy her official “focus group of one.” One of California's most successful female and LGBTQ+ campaign managers and statewide consultants, Katie's served as strategic advisor to candidates for governor, U.S. Senate and Attorney General and implemented the winning statewide strategy for California's Prop. 35, which toughened laws against human trafficking and banked over 10 million votes making it the largest vote getting initiative in American political history. Katie led the Overturn Citizens United and Yes on Prop 59 campaign to victory in 2016, and oversaw the successful field campaign to defeat Proposition 23 in 2010, which would have rolled back California's landmark climate change law. Katie has dedicated her career to electing women, minorities and progressives to all levels of elected office, from city council to U.S. President.
OUR SERVICES
CLIENTS
Overturn Citizens United, Yes on Prop 59 Vote Yes on 35, Stop Human Trafficking in California Yes on 39, Close the Loophole Re-elect Assemblywoman Susan Bonilla 2012 Anu Natarajan for Fremont Mayor 2012 El Dorado Hills Firefighters Indiana Democratic Party/Obama for America 2008 Hillary Clinton for President Bill Bradley for President Clean Energy and Good Jobs Mobilization Committee No on Proposition 23, Stop the Dirty Energy Initiative No on 38/No on School Vouchers Phil Angelides for Governor Chris Kelly for Attorney General 2010 Larry Aceves for Superintendent of Public Instruction 2010 No on 330 Washington State (medical malpractice caps) Barbara Boxer for U.S. Senate Mark DeSaulnier for Congress Ellen Tauscher for Congress Jane Harman for Congress Marty Gallegos for State Senate Liz Figueroa for Lt. Governor Emily Reilly for Assembly Anu Natarajan for Fremont City Council No on Measure D Palo Alto
POLITICAL CAMPAIGNS
California Teachers Association Democratic Leadership Council Democrats for the Future PAC Environmental Defense Equality California Human Rights Campaign NextGen Climate Action Palo Alto Firefighters SecureUS PAC SEIU United Healthcare Workers - West Stanford Center on Longevity T4CF – Together for California’s Future
ORGANIZATIONS
Strategic Consulting
Targeting and Audience Segmenting
Message Development
Direct Mail
Paid Media
Collateral
Design
OUR TEAM

Katie Merrill
President

Kerry Mullen
Senior Vice-President
COMPANIES & ORGANIZATIONS WE'RE PROUD TO WORK WITH



CONTACT US
OUR WORK

TSMG wrote the California political plan, oversaw the state’s voter registration and GOTV efforts, and produced the campaign collateral for NextGen Climate.

TSMG implemented the grassroots outreach program for the U.S. Travel Association to change State Department travel visa policy.

TSMG ran the persuasion communications campaign for SeaWorld’s efforts to receive regulatory approvals from the California Coastal Commission.

TSMG managed the legislative and federal advocacy programs for the National Venture Capital Association.
OUR MISSION
We move you forward. Whether it’s mobilizing support for legislation, growing your donor or customer base, amplifying your message to opinion leaders, or winning ballot measures and candidate campaigns at the ballot box, we put your goals and your mission first.









